Much is written about the rise and rise of reputation. I took a look at Google Trends to see how popular reputation was in relation to brand. It turns out brand is much, much more searched for.
The below chart shows the findings. I set the parameters to searches in the UK focused around business and industrial issues.
This isn’t an insight or a significant finding, but it is interesting and worth being aware of.
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A huge thank you must go out to @JrAthletics for helping set up the plugin for the above chart. Please do follow @JrAthletics on Twitter and check out the website juniorathletics.co.uk.